How is Social Audio gaining popularity?

Social Audio got emerged from traditional marketing strategies only. For a long, we all are using many social media platforms like Facebook, Twitter, Instagram, and many more. Basically, we use these platforms in the forms of sharing texts, emojis, and videos. Initially, people used these platforms for general sharing and communication was the purpose, later these platforms turned into business-based platforms.

Let’s know more about the social media transformation from the early stages to today’s social audio platforms.

The evolution of social media has been driven by the human need to communicate and socialize, we are social beings, all of which have been supported by the advancement of digital technology.

The journey of social media platforms started in the late ’90s. The first social media site was Six Degrees, made by Andrew Weinreich in 1997. Six Degrees was pretty popular with users until 2003.

In 2002, LinkedIn was founded as a networking site for career-minded professionals. At the same time, the MySpace networking platform was launched for music lovers.

Then came Facebook, launched in 2004 by Harvard student Mark Zuckerberg the most popular social media networking platform, and followed by 2006 was Twitter social media platform.

With the evolution of platforms, many strategies kept on evolving from text to visual, Pinterest was launched as visual search platforms for e-commerce businesses.

Traditional content writing was obviously text based.

Then another technology got evolved as Podcasts in 2004, which is based on audio. The term “podcast” was derived from the combination of “iPod” and “broadcast.” In other words, the host is broadcasting directly to your listening device.

A podcast is a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.

Podcasting became a way for brands to communicate with audiences, brands used this feature to tell their story anywhere at any time, which helped to establish authority in the industry.

Podcast is growing in popularity as it’s estimated that 115 million audiences are listening to podcast now. The majority of the audience accepts that they listen to podcasts on mobile phones while jogging or walking.

Another reason for audio gaining more influence over textual communication is average human can speak 150 words per minute but can write only 40 words.

Audios, or podcasts, are a great way to keep readers engaged for longer. Often, people just don’t like reading the entire text, but pressing play and listening to the valuable content is that audience feels overwhelmed, which is an efficient way to engage with your audience for longer.

The evolution of social media has been driven by the human need to communicate and socialize, we are social beings—and

As communication and information travel faster and faster, the world seems to get smaller and smaller. As a result, each emerging technology changes how the world will communicate.

Now the latest strategy that is gaining popularity is Social Audio.

Let me explain you what social audio is and how it is different from podcasts.

Social audio is next level evolution of social media into voice from podcasting strategies.

Social audio is the current strategy of social media, content creation, and interaction based on voice. Voice and audio have grown so much over the last few years, both in terms of the volume of content created and absorbed, and in terms of the improvements in voice technology made by companies in an attempt to conquer this emerging market.

Social audio is the ability to listen to your social feed when driving, running or any other hands-free activity, this is the reason of its popularity all over the world.

Let me clarify more about how podcast is different from social audio.

In podcasting, you can download the audio contents that you are interested in but social audio is a live audio communication that cannot be downloaded or in other words, it is real-time voice conversations with social features and allows listeners to actively participate in the dialog.

It is predicted that future of social networks may be audio.

Now the question arise how this social audio strategy going to help business and marketing?

Businesses and companies need influential speakers who know how to capture attention with voice and word of speech. Then these spokespersons can organize companies’ events on social audio platforms which will help to boost companies’ growth and will be an impactful approach for the businesses.

An effective spokesperson must have possess wide knowledge in the field and should have the power to impress and influence through words.

The main reason of voice content gaining more popularity then text based contents is its authenticity.

In the textual based contents people don’t fully rely as the contents seems to be copy and paste from something original, this negativity can be overcome by social audio through spokesperson delivering the messages which are 100% authentic.

There are many such social audio platforms that are rapidly growing from few months, let me share them:

  1. Clubhouse: It is a social networking app based on audio-chat. It is like tuning into a podcast that is live where you can listen to the conversation and can also participate in it. But it’s invite-only, which means you can join this community once you get an invitation from someone who is already a member. But you cannot listen to the conversation or download it when it’s over. Clubhouse has become one of the most talked-about apps in the world as celebrities are joining this social networking site.
  2. Twitter Spaces: Twitter recently launched its social audio platform that is quite similar to Clubhouse. Although it is still under testing phase, the beta version, with just a few hundred users, apart from voice chat rooms it has features of the tweet to the live conversations.


Podcast gave a new way to digital marketing terminologies as audience get more influenced in listening to a valuable content rather then reading them.

This terminology gave birth to a more enhanced form known as Social audio, as podcasts can be listened to once downloaded but social audio is a live conversation. Businesses can generate huge traffic once the audiences are influenced by the words they heard from you.

As a business owner or marketer, you can use social audio to make your powerful brand, drive sales and connect with customers.

What are your views, will these new platforms help to grow businesses?

Do share your views.


Sonika Sharma

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