What is Clubhouse social media and the top 3 benefits of it in Branding and Business?

How Clubhouse application is gaining popularity in 2021?

Clubhouse has quickly become a topic of conversation around the world.

You might have heard about Clubhouse application in news or from friends.

Within few months of its launch it has gain popularity and became talk of the town.

Now let me tell you what clubhouse application is all about?

This app is currently an iPhone-only voice chat app where individuals can host and engage in a variety of conversations. There are no posts, photos, or videos – only people’s profile pictures and their voices.

This application was launched by Paul Davidson and Rohan Seth in May 2020.

Upon opening the app, you will see a list of “rooms” that you can join, or you can create your own room. Each room has a different focus topic, often hosted by an expert or pioneer in the field. There are no videos, no pictures, and hardly any text. It’s all audio.

In other words, we can call it being part of a live podcast episode. Nothing is saved, so if you enjoy the conversation, don’t leave because you will not be able to play it back. It means conversations take place live and are not saved to the application for later listening. When the conversation is over, the room closes.

The app doesn’t use text, images or videos ,unlike Facebook, Twitter, and Instagram. This app is just about connecting people through audio. So, once you’re inside, you can listen to, or join in, conversations that are already going on, or start one of your own.

The app is based on loud conversations, unlike many other social media services where the conversation is usually conducted via messages. The user selects topics of interest based on which the service suggests users follow as well as conversations.

People already feel fascinated to connect with the audio conversation of the topic of their interest while jogging or doing any chore work. Within few months of launching it is becoming the best social networking platform among celebrities.

At the time of pandemic when all physical clubhouses and clubs keep their doors shut because of the coronavirus, social media networking has evolved with voice chat rooms through Clubhouse.

The chats in different rooms take place in real time and at all hours.

By logging in to the app, the user can mark their own interests in their profile, such as technology, books, health, equality and personality development. Based on the points of interest, the app recommends the user to match conversations or people to follow, but the user can also search for them themselves.

You must be wondering, how to get connected to this app?

Users will be able to download the app from the app store and create a username. However, the application itself can only be used after it has received an invitation from another user. Clubhouse users have reported being able to send a few invitations after logging in.

Clubhouse is currently invite-only(you can join only through invitation), but CEO Paul Davison says the app will eventually open up for anyone to join.

The current Clubhouse app is a beta version of the final app, like Gmail, was in its early days, when it was difficult to get an account and start email marketing through it.

Whereas the early users of Clubhouse were mostly private investors, the diversity of its members has increased as the user base of the app has expanded.

The easiest way to get a connected to app is to reach your network on Facebook, LinkedIn, or Instagram, and let people know want an invitation for the app from the members of the app.

The popularity of the app has been boosted by the fact that there seems to be plenty of publicity out there.

The application is constantly generating headlines after launching conversations with prominent people such as Oprah Winfrey. In early February, the app garnered a lot of attention when entrepreneur, investor, and inventor Elon Musk hosted his own early conversation.

Clubhouse recent statistics sourced by backlinko

  • Clubhouse was officially launched in April 2020.
  • Clubhouse is currently ranked #5 in the App Store under the “Social Networking” category.
  • Clubhouse has 10 million weekly active users, up from 600,000 in December 2020.
  • Clubhouse is currently valued at $1 billion (up from $100 million in May 2020)
  • Clubhouse has raised over $10 million to date.
  • Over 180 organizations and venture capitalists have invested in Clubhouse to date.
  • With its $1 billion valuations, Clubhouse is now a Unicorn startup, joining the ranks of Uber and Airbnb.

Since this app is currently available only on iPhone, Android users felt disappointed.

But its gaining popularity assures that soon app can be available for android users as well.

As Clubhouse’s social audio platform continues to gain dynamism, Twitter is working quickly to develop and toss out its own version of the same, with Twitter Spaces gradually making its way out to more users and getting new features upgrades in line with user response. These two are the recent and popular audio-focused social media platforms.

Twitter space quite similar to Clubhouse is a community, built around the voices of the people using the Twitter community. This app too is available for as long as they’re open; once ended, it will no longer be available publicly on Twitter.

In what ways Clubhouse will benefit to Personal Brands and Influencers business?

  1. Connect with Investors on Clubhouse: You can create a room in your niche to talk about your business with investors and get feedback.
  2. Keep track on news from your industry and competitors.
  3. You can create your own tribe or community through clubhouse.

Conclusion

Clubhouse is the latest addition to the social media platform with its unique twist on the traditional format: audio-only. Currently its the beta version, only through invitation you can get connected with your investors and customers.

Clubhouse creates a place where people can meet up to host, listen and, in some cases, engage in conversations within the app community. When you open the app, you’ll be presented with a list of rooms, as well as a list of who’s in each room. You can join the room by taping it, or you can start your room.

Clubhouse focusses on traditional marketing strategy of audio conversation instead of text, images or videos.

What are your views on this application?

Will this help to boost your online business?

You can share your views in the comment box.

Regards

Sonika Sharma

1 thought on “What is Clubhouse social media and the top 3 benefits of it in Branding and Business?”

Leave a Comment