Tips to mastery your personal brand.
Creating Personal Brand is self realization, that is the key to success.
Do you believe in yourself?
Do you realize that you have more hidden potent and you can achieve more?
Well if the answer is yes, then you have reached the right place.
What is Personal Branding basically?
Personal Branding is the key to reinvent you as a brand.
It is realizing your strength and how you can help the world with it.
It’s the most effective way of building a million-dollar professional practice that’s ever been devised.
Used properly, with creativity, planning, and consistency, a Personal Brand will help you do three important things:
- Turn your name and persona into a distinctive “product” that has
desirable qualities associated with it.
- Attract a more elite, more profitable type of clientele through authentic YOU.
- Help you retain more of those top-quality clients even when business is slow for everybody else.
More than just a marketing strategy, your personal brand is how you appear to the world. A successful personal brand creates a consistent impression that allows you to achieve both your personal and professional goals.
Where Does Personal Branding Take Place?
Personal branding is not something that you can invest an hour or two in and then never have to think about again, rather it’s a 24/7, full-time job that takes a lot of attention and tenacity.
Personal Brand is Authentic you, the way you want the world to see you and communicate with you.
Personal Branding provides you the platform where you can showcase your strength to the world. The same way as film stars showcases acting skills through movies.
Creating a personal brand is a great way to showcase your work, your, style, and your purpose.
A successful personal brand creates a consistent impression that allows you to achieve both your personal and professional goals.
Let me explain you its importance in today’s scenario.
We will take an example that all physical stores are closed and you want to buy some household product say quilt. What will you do? You will look for online websites that you trust and that have got the highest positive reviews from customers.
You must be clear that people trust people not product at a glance.
Thus a personal brand allows you to build more trust between your business. Once Customers trust you then they will also trust your product.
By sharing your experience and your authentic story you will be able to influence the audience. Nobody can beat you at being authentic.
Steps in building an influential personal brand:
- Reinvent yourself as what you want to be, not what you are by focusing on your strength and market needs.
- Create your ideal customer as a “customer avatar”. Knowing your target audience is important in building trust.
- Create your brand identity, it makes you unique from the crowd.
- Shout out loud your authentic story and vision towards success. Your brand story or mission should be the element that defines your voice and helps to bring your company personality to life. A simple summary of what exists at the heart of your business makes your brand instantly more relatable, and human.
- Connect with Influencers.
- Run a campaign or contest.
- Create a Lead Magnet and Sales Funnel.
- Deliver Valuable content through Email Marketing.
- Develop joint venture and Partnership.
Ultimately, a brand identity is a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you.
Branding creates an impression that will define how they think of you for years to come.
Once you have succeeded in creating a brand identity you have already set an impression on your target audience and now they trust you.
But for a consistent relationship, we should keep on providing valuable content to our audience.
Now the question arises, how can we help our audience and what content we provide to them?
The answer is to connect or relate with them, you have to genuinely know who they are, what they want, and what their pains are.
Knowing your audience require a thorough research on your customer avatar.
The research requires many where, what and how to get answered by a survey:
- Where do my customers hang out – both online and in the physical world?
- What websites do they visit?
- What do they read?
- What do they watch, types of videos, etc. (what YouTube Channels do they subscribe to)?
- What are their interests?
- What are their goals?
- Who are their influencers? and many more what, where, and how.
Only by knowing your customer completely, you can establish a consistent relationship with them.
Through consistent content publishing you can engage your audience with what they really want.
Content is how you showcase the knowledge your business has mastered. It can include blogs, videos, ebooks, and much more. Your content allows your audience to get to know you. It can offer advice on an issue, give a step-by-step guide to solving a particular problem, or just telling an anecdote of their interest.
SEO content includes product page, blog posts, articles, podcast, videos and many more. As Product pages are the bread and butter for any e commerce site, good product page can serve both the purposes of authentic content and landing pages for transaction.
Once you succeed in building trust with your target audience through authentic content, the transaction happens automatically. Content is the key most features in establishing brand identity.
Easy and step by step explanation of creating your blog source by Komal Beria
There are many Branding Strategies you can choose and work :
- Video Marketing
- Participating in Events
- Book/E Book
- Doing Webinars
- Speaker in communities
- Guest writer
You can read more on digital marketing strategies 2021 here.
Creating brand awareness is the first step in social media marketing.
Now while concluding, I would like to share a very well versed quote on personal branding :
“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
TOM PETERS IN FAST COMPANY
As a result of the saturation in the industry, there’s a lot of it all, so in the end, when we choose to buy something and decide to trust a brand, we do it because, in addition to appreciating the product or service, we really like the people behind all this.
Lets acknowledge the change and work towards our brand identity.