Tips to Grow Digital Marketing Organic Traffic
Why digital marketing trends keep on changing by each passing year?
We know that the digital marketing strategies that worked in 2019 didn’t work the same in 2020. The year 2020 gave new challenges to all because of the pandemic, it was an unusual year. Offices and Businesses were forced to go Digital, even students very forced for digital education.
Digital Marketing trends are dynamic in nature, so we have to be focused on every step on the needs and drawbacks the audience is facing at every step.
Digital Changing trends 2021 :
- Strong need for Voice Search Optimization
Why Voice Search is gaining popularity in Digital Marketing?
As we all are in a habit of communicating by talking instead of typing. Voice Search has become the need of today’s generation.
It is estimated that in 2021 more than 50% of all searches will be voice searches. Today’s generation is seen talking to Alexa and Google more than they speak to family members. The popularity of voice search both at home and on our phones has led to one of the most significant shifts in using keywords.
2. Popularity of Featured snippets or No-click searches
Do you know the importance of Featured snippets in Digital Marketing?
Do you know about featured snippets?
Let me explain, when you go for a search in google, at the top of the result page is displayed a suggested answer in a paragraph or list form in a box. These boxes are called position zero in search engines, often come with an image.
This is the reason that these snippets are also called a no-click search as Google itself is answering the search query of the visitor. Here arises the problem for the business owner as it is frustrating to see lower traffic because Google is handling your potential customers by themselves.
Now what should we do to get our customers on our website in such scenario?
The answer is simple and it is valuable content. The trick is to make sure you add something valuable to these snippets that will draw the attention of readers and force them to click to your website for more information.
3. Visual Search
If we believe in predictions by researchers, Visual Search will become more popular in 2021.
Instead of typing a description into Google search, the 2021 trend will be users will now upload images in the search and get information about an item just from a picture. For example, you are uploading a car image, the search will return all the information about that specific car. Google lens, Pinterest lens, and related search tools turn a user’s camera into a search bar.
Now question arises , how can your business leverage visual search?
You can add high quality images tagged with descriptive keywords.
4. Artificial Intelligence
Artificial Intelligence is growing day to day
2021 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). It’s sure to be at the heart of global business and industry in the future – and it’s already taking over many simple jobs. For example, Microsoft and Uber use Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime.
Chatbots are gaining popularity in online businesses.
Chatbots will continue to be an important part of digital marketing in 2021. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.
6. Video Marketing
Video Marketing is the need of all businesses.
Video marketing is one of the most important marketing trends today and likely for the next 5-10 years. These numbers show the importance of incorporating video into your digital marketing strategy in 2021:
- 70% of consumers say that they have shared a brand’s video.
- 72% of businesses say that video has improved their conversion rate.
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
7. Augmented Reality(AR)
Augmented Reality will be widely used in 2021
Researchers predict that by 2022, 70 % of companies will be experimenting with immersive technologies and 25 % will be deployed to production.
Brands increasingly use this technology to enhance consumer experience and increase sales.
ModiFace, recently acquired by L’Oreal, produces AR applications for brands. Sephora Virtual Artist, an impressive example of ModiFace’s technology, allows you to see how the different colors of various forms of make-up will look on your face, without having to go to a store and physically apply it.
And IKEA has their own AR app called IKEA PLACE which allows you to take a picture of a room in your home with your smartphone camera (with just iOS 11.0.1 for now) in order to “test drive” IKEA’s furniture in it. You can move the furniture around and check out how it looks from different angles.
With AR improving rapidly, we will see a huge uptake in brands finding useful applications for the technology in the future.
Each Coming year is a better and more efficient version of the previous in terms of technology and Marketing.
We must follow deep core principles of Copywriting in digital marketing. You can look for about copywriting and its principles here: source by Chinmay
We learn more and get expertise on new trends by each passing year.
All the best and a very Happy New Year 2021 to all.