How Personal Brands turned into famous Entreprenurs?
Inspirational Stories Of Some Personal Brands to motivate are as follows:
- Rachel Parcell :
Rachel Parcell is a Fashion Influencer.
It seems like influencers are everywhere in the age of Social Networking, but if anyone doubts their influence, they can look at Rachel Parcell, the 30-year-old founder of the blog Pink Peonies, and her eponymous clothing line, as a case study.
She started her website pinkpeonies.com in 2010 as a way to showcase her marriage and post marriage photographs to her family and friends. She had no idea that her little space on the internet will convert into a million-dollar business.
While showcasing her photographs on her website her marriage photograph got selected as a cover photo for a bridal magazine, Utah Valley Brides. Her website started generating huge audiences. Young girls and women got influenced by her fashion and started sending her queries on the same. This is how she converted her personal brand into a huge business.
She became Fashion ambassador for few leading brands.
In 2016 she finally launched her own fashion brand by the name ” Rachel Parcell”, rachelparcell.com
Isn’t it an amazing story of a personal brand?
Yes, Rachel Parcell’s story motivates us to move forward and work towards our goal.
2. Digital Deepak
DigitalDeepak Personal Brand was founded by Deepak Kanakaraju. He started his Digital Marketing Journey in 2008. His first startup was an online motorcycle publication called BikeAdvice, which eventually became the No.1 motorcycle blog in India with 1,00,000+ followers and 1 Million+ page views per month.
The BikeAdvice blog’s growth proved him as an expert SEO Content Writer. In 2012 he finally decided to exit from BikeAdvice .
After that, he worked as digital marketing manager in many startups like Exotel, Practo, Instamojo and Razorpay. He also participated as influential speaker and consultant to many companies on digital marketing.
Later he left the Job and started blogging as full time.
He created a digitaldeepak.com blog to share his digital marketing knowledge with the world.
He created his Digital Marketing brand as digitaldeepak.com with the vision to help professionals, entrepreneurs, and students in a digital marketing career.
He created many courses and the Digital Deepak Internship Program is the most famous course he is offering.
His Internship program gave a new meaning to newbies and professionals “learning by doing”.
This unique program is No1 digital marketing course in India.
He is an author to many books and the one which audience applause for is “Edge Of Sanity”.
DigitalDeepak.com is now ranked as one of the top 10 digital marketing blogs in India and it has become a well-known brand.
I hope you must be overwhelmed by reading this success story of a personal brand whom we can relate easily.
She started her journey through the youtube channel, where she used to share makeup tips with her audiences.
Her YouTube channel grew with million of audience.
Finally, she launched her hair product by the name “luxy hair extension” and converted her audience into customers.
Recently she also launched her more hair products under the brand name “Love Hair“.
She nicely quoted her journey experience as:
“As a human being, I know I am here to create solutions. I don’t like to dwell on the problems or challenges I’m facing. Every problem is an opportunity to create a solution – that has always been my life and business philosophy.”— MIMI IKONN
Her mission is to deliver value to the world and to build brands and products that people love.
4. Varpu Pöyry
She is a blogger from Finland.
She created her personal brand herfinland.fi to help people to know more about Finland’s Culture and learn the Finnish Language.
In January 2018, she launched her own business called Her Finland. She noticed that it was easy to find general advice about Finland on the internet, but much harder to find detailed cultural and travel information from a local’s point of view.
She didn’t have the idea while creating this personal brand that within three years “Her Finland” will be grown into a warm-hearted community with more than 90,000 people tapping into its resources monthly. She launched many courses for her audience to learn Finnish Language and is a well-known Entrepreneur now.
Her Finland is a positive and happy being because that’s what is Finland, ” Worlds Happiest Country”.
5. Virpi Vikkonen
Like every great story, this one also starts with a mystery. After graduating from the university with a degree in Journalism and working several years as an editor and producer in Finland’s biggest fashion magazine, Virpi found her passion in wellness and healthy food and not in journalism.
She was madly fascinated with the roots of our food and how our diet affects our body and mind and how to balance ourselves through nourishing food.
For a big-time party girl and candy lover who had never been interested in cooking before, the switch to gluten-free, dairy-free, and naturally sweetened unprocessed wholefoods was a huge lifestyle change. But deep down she knew it had to be done.
She started her first wellness blog in 2009, which quickly became a widely popular and pioneering blog in the health food scene in Finland. She then learned photography, made her first cookbook, and founded vanelja.com in 2015.
Since then she has worked as a recipe designer and food photographer, released 4 cookbooks, 2 of them globally, and worked together with amazing brands and people around the world.
Vanelja has been awarded in the Saveur Food Blog Awards and Blog Awards Finland.
All of us need to understand the importance of branding.
“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
By TOM PETERS IN FAST COMPANY
“Brand stories are not marketing materials,” Susan Gunelius writes in Forbes.
“Personal Brand stories are not advertisements, and they are not sales pitches. Brand stories are shared with the brand persona and that provides motivation to achieve success.”