What are the steps for the sales funnel and why it is needed in online marketing?
When we talk about the “sales funnel,” it is the marketing funnel that outlines the most straightforward journey your customer might take in the path to purchase. The top of the marketing funnel represents your target audience in the awareness stage, and the bottom of the funnel represents the audience in the transaction stage.
To be more precise it’s a step-by-step process that you define to make your potential customer convert into a buyer through a series of marketing actions like automated emails, videos, articles, and landing pages that will do the conversion at the bottom.
Basically marketing funnel is the steps that the marketer takes to convert customers from cold leads(fresh customers) that are on the top of the funnel(TOFU) to warm leads (buyers) that are on the final stage of the funnel or bottom of the funnel(BOFU).
Creating a profitable sales funnel is divided into 4 steps that can be defined as CATT marketing funnel. You can easily create your profitable sales funnel in WordPress.
[C] = Content, It’s important to think of a way to help your target audience through great content, creating useful content that attracts people from your niche. Contents can be created by writing blog posts, videos, live webinars. We just want to build brand awareness at this stage and let our audience get to know our business and what we’re doing. Content marketing is one way to build an audience and create brand awareness. Writing articles can drive traffic to your website through SEO and social media while also allowing other people to see you as an expert in your field. Since this is the first stage of your funnel(TOFU), people at the top of the funnel are not ready to buy, but instead are looking for information to help them solve their problem. In this stage, we focus on providing them content to solve their problem and sharing information that might help them to move towards a solution.
[A] = Attention, Drive attention to your content using search engine optimization, social media, paid ads, referrals. Advertising can be a great way to reach your target audience quickly. Paid ads often allow you to target people by preferences or demographics. We talk about the problem that our product or service is solving to get the attention of our readers.
[T] = Trust, The middle of the funnel (MOFU)plays a very important role as here you segregate your customers and then move them into the final stage by nurturing them through email drip marketing. This stage can be divided into two goals, the first goal is to establish relationships by creating trust and positioning yourself as an authority and the second goal is to make them ready for buying by sharing testimonials and social proofs. You can gain trust by continuously providing them with valuable content, engaging them with your personalized messages, and retargeting them with your ad campaigns.
[T] = Transaction, This is the process where you convert your leads into potential customers, the bottom of the funnel(BOFU). You are one step ahead as you have already targeted the audience of your niche, grabbed their attention, gained their trust and now it’s time to nurture them with your product or service. At this stage, they are more likely to purchase from you and it’s called a natural sale. After your prospects have been through the trust Stage, send them to the sales stage so that you can close the sale. In this stage, ask yourself what is your best product you can offer them for the transaction.
What further is needed at each stage of the funnel to build relationship with the customers?
We need Lead Magnets at each stage , lets discuss more what lead magnets are?
A Lead Magnet is an incentive or an offer (usually free) dedicated to giving your website visitor some relevant values in exchange for their contact information, lead (at the very least name, an email address).
Think of a Lead Magnet as salesperson within your sales funnel, ushering people from the street into your physical store. The goal of lead magnet is similar to the salesman to attract visitors to your store.
Hope you are clear with lead magnets. Now let me tell you which lead magnets you can use at top of the funnel and which lead magnets at middle of the funnel and which can be used at the bottom to the funnel for conversion.
A lead magnet can take on various forms, but it’s most often packaged as a resource aimed at solve a problem.
Highly efficient lead magnets for the top of the funnel:
eBook: Perhaps the most valuable of all lead magnets, you’re giving prospects a highly valuable pack of information that your audience are eager to grasp.
Newsletters: Another influential and valuable content that you can give to your audience to build relationship in return of subscription,( Name and email they provide).
Survey forms: Another way to know your customer well is through survey forms.
Lead Magnets for middle of the funnel:
Live Webinars: Providing quality information through live webinars is the best lead magnet for building trust.
Video Trainings: You can help your audience by providing valuable training videos to enhance the relationship and build strong trust.
Email Course: You can create short email courses for your client in order to builds consistent relationship.
Lead Magnets for bottom of the funnel:
Free Consultation: Since this is the final stage of the funnel, you can convert them into warm leads by giving them influential and free consultation so that they eventually buy your services or product.
Free Coupons Or special offer: You can convert your cold leads into warm leads by using coupons and special offers as your lead magnets.
Now the question arises how do we make our customer convert or where call to action takes place?
This task is done through Landing page.
What is this landing page then?
A landing page is a website page that is specially crafted to collect visitor information through a lead form. A landing page, while part of your website, is separate from your website in that it should only be accessible through a special link.
You can create landing page to give free eBook to your customers or for any lead magnet that you are using in your funnel.
You can create landing page from any of the free tools:
Conclusion: Creating and optimizing a sales funnel takes time. It needs a lot of research work to plan each stage of the funnel. It’s not an easy job. But this is the only way to survive in a competitive marketplace.
Take time to build out a sales funnel that represents your consistent relation with your audience and the process of converting audience into your customers. Cultivate it over time, master your approach to various sales funnel stages. Keep nurturing your audience until you have succeeded in converting them to your customers.